1. First of all, let's take a look at where is the market for electric balance cars?

There are two main points in the use of balance bikes. One is entertainment and fitness tools, that is, fitness hobby. In terms of this term, the number of users is still very large. As a post-90s generation, it is still very cool and dazzling for this kind of tool Interested, and this user base will grow. At the same time, middle-aged and elderly people can also be used for fitness. It is a short-distance travel tool.

Here is a relatively strange situation to talk about. Everyone knows that any emerging product is emerging from a big city and gradually moves to inland cities, so the rise of electric somatosensory vehicles in big cities is not suitable. Why?

There are too many cars in Shenzhen. Guangzhou, Shanghai, and Beijing are all the same. So, in inland cities, it will be better. Why? Relatively speaking, the traffic in inland cities is not so congested. If you want to use mobility as the market of electric smooth cars, it seems to be more suitable. In addition, the transportation tool also includes a special scene application, such as going out to tourist attractions, shopping with an electric balance car, which is indeed very suitable.

From the above two points, the market of electric self-balancing scooters should focus on two groups of people, one is fitness people, that is, entertainment functions, and the other is short-distance transportation tools, that is, some work transportation tools and some special occasion application tools. Such as golf courses, attractions, etc.

Second, the application scope of the balance car

Police, security guard patrols, personal travel, entertainment and excursions, rental, in tourist attractions, parks and amusement parks, intelligent robot mobile platforms, industrial parks, factories, greenhouses, personal transportation, commercial applications, airports, stadiums, indoors Venues, large warehouses, large shopping.

3. Balance car technology

This short-distance transportation tool can move quickly in open areas, flexibly dodge under complex terrain, and can perform a variety of fancy actions, which is in line with the trend of young people nowadays pursuing cool and handsome. At the same time, the stylish appearance and bright colors enhance the customer experience, making the balance car deeply rooted in the body and mind.

The balance car is an important achievement of technological innovation in response to the global purpose of energy conservation and emission reduction. It is a combination of unmanned autopilot technology and robot technology, which has realized the seamless connection of mobile phone products. The purpose is to change the singleness of short-distance travel vehicles and become a fashionable means of transportation.

Fourth, the price factor of the balance car

The intelligent balance car in the impression, with its professional application range and unattainable price, seems to be destined to be only a product in the field of local tyrants. With the mushrooming of domestic self-balancing vehicle R&D and production enterprises, the price of intelligent self-balancing vehicle is also closer to the actual purchasing power of ordinary consumers in the Chinese market. Its success has made the industry re-evaluate the gold content of Chinese manufacturing, and it also makes people more optimistic about the popularity of mobility intelligent robots [-3.44% fund research report] in the future.

Opportunities are for those who are prepared. At present, the balance cars are all controlled by several foreign giants, and the prices are very expensive.

5. Environmental factors

Now that the smog is so serious and the air pollution is increasing day by day, choosing a green way to travel is the unshirkable responsibility of each of us.

With the acceleration of the urbanization process, congestion and environmental pollution have become stubborn diseases. In Shenzhen alone, as of April 2014, the number of motor vehicles has exceeded 3 million, and energy conservation, emission reduction, purchase restrictions and travel restrictions have begun to become more cities. the main melody. In terms of private short-distance transportation, convenient, flexible and zero-emission electric balance vehicles are fully capable of filling the market space of motor vehicles and blocked two-wheeled motorcycles.

The self-balancing electric unicycle has a battery life of 20-25 kilometers on a single charge. It is suitable for short-distance commuting, especially for white-collar commuting; it is suitable for outings, or to add fun to travel; and for young consumers who are pursuing fashion trends. Recreation and fitness.

We have counted different styles and types of self-balancing scooter products, so that the public can learn more about this mobility tool and understand its market characteristics.

6. Development status of self-balancing vehicles in China

The self-balancing car was born in the early part of this century, and the brand of the self-balancing car is Segway. powered wheelchair. Today, they are the main manufacturer of electric self-balancing scooters, as well as the American self-balancing car manufacturer.

Although the production and design of electric self-balancing scooters have a long history and brand influence is relatively greater, due to various reasons, the promotion of Segway electric balancing scooters in China is not smooth. In the 2008 Olympic Games, a self-balancing scooter cost 80,000 yuan. Right now, the price of the balance car is also around 40,000 yuan, which makes most consumers discouraged. Therefore, producing products that meet the needs of the Chinese market is an important choice for self-balancing vehicle manufacturers to make breakthroughs.

In addition to the foreign brands with high prices, domestic companies have also entered this market.

Compared with the technical and design advantages of foreign brands, domestic brands focus on the adaptation to the domestic market in terms of production and design. On the basis of not compromising the running performance of vehicles, they reduce costs and make them affordable for Chinese consumers. At the same time, there are also small differences between different brands, thus forming a subtle competition.

Under the influence of the market mechanism, good products will continue to grow and win the favor of balance bike enthusiasts in China and even the world with better quality. It is believed that with the efforts of Chinese companies, the Chinese will have a bright future in the balance car market.